Samsung takes the highest smartphone model, Xiaomi slips to 3rd in India

In line with CyberMedia Analysis (CMR)’s India cell handset market evaluation report, smartphone shipments in India decreased by 6% year-on-year in Q2 2023.

Main the smartphone market in Q2 2023 have been Samsung, Vivo, and Xiaomi. Worth-for-money telephones accounted for 72% of the market share however skilled a 16% decline in shipments in comparison with the earlier yr. Then again, reasonably priced telephones priced beneath Rs 7000 noticed a 51% year-on-year development, whereas premium telephones grew by 9%. Tremendous-premium and uber-premium classes confirmed outstanding development charges of 95% and 133% year-on-year respectively, contributing to a 17% improve within the common promoting value of smartphones.

Samsung held the highest place within the smartphone market with an 18% market share. It additionally dominated the premium smartphone section (INR 25,000-INR 50,000) with a 27% share.

Vivo intently adopted with a 15% market share. The 5G smartphone shipments of Vivo have been primarily pushed by the vivo T1, vivo T1 Professional, vivo V23e, and vivo Y75 5G fashions, which accounted for 48% of its whole 5G shipments.

Xiaomi ranked third with a 15% share within the smartphone market. The highest three fashions from Xiaomi have been the Redmi 12C, Redmi A2, and Redmi A1+. Poco, a sub-brand of Xiaomi, skilled a 19% year-on-year development in shipments.

Realme climbed to the fourth place with a market share of 12%. Nevertheless, its shipments witnessed a 30% decline in comparison with the earlier yr. The highest three fashions shipped by Realme have been the Realme C55, Realme N53, and Realme Narzo N55.

OPPO held the fifth place with a market share of 10%. Its prime three shipped fashions have been the OPPO A16e, OPPO A16k, and OPPO F21 Professional 5G.

OnePlus recorded a notable 125% year-on-year development in smartphone shipments. The OnePlus Nord CE 3 Lite, Nord CE 2 Lite, and Nord CE 2 accounted for 75% of its smartphone shipments.

Apple captured a 5% market share within the smartphone market throughout Q2 2023, exhibiting a major year-on-year improve of 62% in its shipments. Apple was the highest contributor within the premium section (>INR 25,000) with a 25% share.

The Transsion Group manufacturers, together with Itel, Infinix, and Tecno, witnessed an total improve of 41% year-on-year in shipments (together with smartphones and have telephones). Tecno and Infinix recorded 46% and 38% year-on-year development in market shipments, respectively.

Based mostly on CMR’s projections, the smartphone market is predicted to expertise development within the second half of the yr, leading to a single-digit improve in total shipments for the yr. The festive season in Q3 is anticipated to drive an increase in smartphone shipments.

Menka Kumari, an analyst from CyberMedia Analysis, predicts that the market will rebound resulting from elevated client spending and the emergence of 5G and foldable telephone know-how.


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