Elon Musk just lately introduced his intention to strategy Tim Prepare dinner, CEO of Apple, to debate the adjustment of App Retailer charges that X pays for subscriptions. This transfer is a part of Musk’s bigger plan to extend earnings for creators on the platform previously referred to as Twitter. Musk has been vocal about his issues concerning the “App Retailer tax” imposed by Apple on in-app purchases.

Musk said that his aim is to make sure that creators obtain greater compensation for his or her paying subscribers. He tweeted, “Whereas we beforehand said that 𝕏 would retain no income for the primary 12 months, then 10%, we now have revised this coverage to 𝕏 retaining no income indefinitely, till payout exceeds $100k, at which level 10% might be saved.” He additionally talked about that Apple takes a 30% lower, however he intends to debate with @tim_cook the potential of adjusting it to be 30% of what 𝕏 retains, thereby maximizing creators’ earnings.

It stays unsure whether or not Musk’s request might be profitable. Prepare dinner has sometimes averted making concessions concerning the App Retailer’s charges and insurance policies regardless of dealing with criticism from quite a few builders. Apple and X haven’t but responded to requests for remark.

Nonetheless, this isn’t the primary time Musk has publicly criticized Apple’s App Retailer insurance policies. He beforehand voiced his issues about Apple’s “secret 30% tax” on in-app purchases and reportedly delayed the launch of Twitter Blue to bypass these charges. Musk has additionally claimed that Apple threatened to take away Twitter from the App Retailer, though he later clarified it as a “misunderstanding” following a personal assembly with Prepare dinner.

Nonetheless, Musk and X would drastically profit from a rise in paying subscribers, which can clarify Musk’s renewed give attention to this matter. The corporate’s advert income has declined by over 50% as many advertisers haven’t but resumed pre-Musk spending ranges on Twitter. By attracting extra subscribers by creators and Twitter Blue, the corporate may cut back its reliance on advert income. Nonetheless, it might require tens of thousands and thousands, if no more, of subscribers to fill the income hole.